Heidelberg is situated near the river Neckar, which runs through a narrow and steep valley in the Odenwald into the Rhine Valley and joins the Rhine 20 kilometers northwest in Mannheim of Heidelberg. The famous Heidelberg Schloss is located on a mountain 200 meters above the river Neckar, offering a good view to the narrow Heidelberg Old Town. As early as half a century ago when the Federal Republic of Germany was founded, Heidelberg had become well-known in China for its global top printing technology. In the autumn of 2001, Heidelberger Druckmaschinen AG made a one-month debut in 17 provincial capital cities as well as in large-and-medium-sized cities across China, winning good popularity amid customers. To some extent, that Heidelberg has its branch in China has proved the achievements made by China in the reform and opening-up policy and improvements for comprehensive investment environment, and reflected unique advantages of China in attracting direct overseas funding and participating in labor division in the international economy. An opportunity has thus been created to facilitate China's better and faster integration into global economy.